In 2013, Outlook’s President felt there was a gap in the sport eyewear market. We embarked on a national consumer research study to find what sport enthusiasts were looking for in sunglasses.
That study uncovered a key insight, from which VIGOR™ was born. The average sport consumer didn’t want to buy cheap sunglasses as they didn’t fit properly & got in the way during play. But they were hesitant with premium more expensive brands, as they were afraid to break or damage them being active.
From this, along with other specific consumer product feedback - Outlook’s product development team was engaged to build VIGOR’s core product design philosophy. A set of 3 design principals were chosen to be part of every pair of sunglasses bearing the VIGOR™ brand, and to ensure our product were specifically MADE FOR SPORT.
Today, VIGOR™ is proudly one of the best selling sport sunglass brands in SportChek and Sports Experts, along with many independent retailers in Canada.
We get up every day inspired to innovate and find ways for lovers of sport (people just like us), to PLAY HARDER.
VIGOR’S PURPOSE
Sunglasses Made Specifically For Competitive Lovers Of Outdoor Sport.
We Are… And We Celebrate The “Weekend Warrior”.
Our Core Consumer
Insight:
Over an 8 month qualitative study, active sport consumers shared:
Over an 8 month qualitative study, active sport consumers shared:
“I don’t want to buy crap sunglasses, they just get in the way. But I don’t want to buy expensive brands, I’m afraid I’ll break or scratch them, I want something that feels like I have an edge so I can play harder.”
OUR GOAL:
Unapologetically Change The Way Athletes & Weekend Warriors Alike, Think About Sunglasses As Part Of Their Sporting Gear.
For lovers of sport to PLAY HARDER
